How I work with owners
Most of the owners I meet are not short of ideas. They are stuck being the operator when they meant to be the owner, working hours that make no sense, and unsure whether the next decision is the right one.
I have been in that exact position, more than once. So the work usually starts with a blunt conversation about what is actually happening in the business rather than what the plan says. From there it is a small number of decisions that matter, taken in the right order.
The difference now is what stands behind the advice. As a partner at Prosomo, I am not handing you a strategy and wishing you luck — marketing, technology, finance and human resources are in the same firm, so the plan and the people who carry it out arrive together.
Where I am most useful
Marketing agencies
I ran one for eight years, then sold it. Today I am a partner at Prosomo, one of the biggest marketing agencies in Eastern Ontario, and that expertise now helps national and international businesses shape their marketing strategy.
Fast-growing businesses
Growth outrunning your structure is its own kind of crisis. I know what that tornado feels like from the inside, and how to get out of it without breaking what is working.
Small and medium businesses
Owner to owner, one on one. Decisions get made quickly, which is exactly why this work is so satisfying.
Aviation
My favourite industry, and not by accident. I have advised one of the largest flight schools in Canada and one of its largest private charter operators on marketing and internal structure. I am a pilot myself, so you can skip the explanations.
Yves and the Prosomo team were amazing at explaining thoroughly the details that would make a marketing strategy successful. He makes his clients feel understood and is always willing to work with them through any situation.
Graham Denomme, Project Manager, Business Development, First General Ottawa
Yves combines exemplary professionalism with marketing and business expertise well out of the ordinary. His sharp sense for market opportunities, together with his ability to turn ideas into concrete strategies, makes him an invaluable asset to any team or project.
Alan Horic, CEO & Business Strategist, Prosomo
Yves' wisdom and experience have made me a better and stronger CEO.
Thomas Poulin, CEO, Rank Up Academy
Yves has brought our brand and marketing to another level.
Patrick Richardson, CEO, Select Aviation